Mohammad Azharuddin on Tuesday said that the Indian Premier League (IPL) season 4 soon after the Cricket World Cup 2011 will have no adverse impact on the national cricket side.
Azhar, who was in Kanpur to attend a private function said, “Now cricket has become a full time job and cricketers are expected to perform their best throughout the year.” He said that the start of IPL season 4 barely six days after the Cricket World Cup is a healthy sign for the game and the players have a golden opportunity to perform even during the off season.
“The best way to remain in good form is by playing as many matches as possible, therefore, IPL matches will benefit our players. IPL has also given a platform to the promising Indian youngsters to play with international stars,” he explained.
Time internet ltd that holds global internet, mobile and radio rights for ipl on Tuesday said it has partnered with two IPL teams as well as Google for live streaming of the ongoing cricket matches.
"We have already tied up with Mumbai Indians and kings of Punjab franchisees to distribute match content. We are in the process of signing up with rest of the teams," Times Internet Ltd (TIL) CEO Rishi khiani said.
Moreover, Til has tied-up with Google to stream live IPL matches, and related content, on a dedicated youtube channel in addition to the Indiatimes website.
"Partnering with YouTube a step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over," Khiani said.
For mobile distribution, the company has signed a deal with Apalya Technologies.
"We are also launching mobile applications and are tying up with partners in global markets like the UK, the US, Middle East and Australia," Khiani said.
For mobile distribution, the company has signed a deal with Apalya Technologies.
"We are also launching mobile applications and are tying up with partners in global markets like the UK, the US, Middle East and Australia," Khiani said.
He said the company is also in talks for distribution of cricket content on radio.
Asked about expected ad revenues, Khiani declined to give an exact figure but said the company would be able to recover the annual cost that it had paid to the BCCI for the IPL rights.
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