Telecom operator Vodafone Essar has entered into a partnership with Switzerland-based mobile software company Myriad to provide social networking services to its subscribers in India via SMS and Unstructured Supplementary Service Data (USSD).
As part of the agreement, Vodafone will be using Myriad’s flagship mobile social networking platform Xumii and will deploy Myriad Updates, a one-of-its-kind text-based mobile social networking service, which is also accessible on low-end phones. Moreover, subscribers will not require any Internet connection to access to the social networking services via its text message and USSD menu interfaces.
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