Sony India proposes to capture a 45 % share of the market for digital still cameras in the country in the current fiscal.
The company registered a 45 % growth rate in the last fiscal. As against this, the industry growth rate was only 40% in the same period. Sony plans to sell 14 million units of its Cyber-shot in the current fiscal as against the 11 million units that it sold last year. Sony has launched a slew of 34 new Cyber-shot cameras (in H, W and S series) in the Indian market. Optical zoom and Steadyshot, enhanced low light performance and Fast Auto Focus are some of the new features that the company has introduced.
The company would invest Rs 50 crore this year to promote the brand. The number outlets would be increased to 3000. Last year the number of................
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The company registered a 45 % growth rate in the last fiscal. As against this, the industry growth rate was only 40% in the same period. Sony plans to sell 14 million units of its Cyber-shot in the current fiscal as against the 11 million units that it sold last year. Sony has launched a slew of 34 new Cyber-shot cameras (in H, W and S series) in the Indian market. Optical zoom and Steadyshot, enhanced low light performance and Fast Auto Focus are some of the new features that the company has introduced.
The company would invest Rs 50 crore this year to promote the brand. The number outlets would be increased to 3000. Last year the number of................
Read Full Article Here
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