IT IS going to be a great opportunity—but whether an opportunity for business innovators or for rent-seekers and scam-merchants depends on whom you ask. On January 12th ICANN, the body that regulates the naming system of computers connected to the internet, starts accepting applications for new generic top-level domains (gTLDs). There are currently just 21 of these (22 if you count .arpa, used only for managing the internet's technical infrastructure), and most are reserved for specific users: .edu for American universities, .aero for air-transport companies, the recently-launched .xxx for pornography purveyors, and so on. Only four—.com, .org, .net and .info—are open to anyone. Website owners with global pretensions often prefer them to country-code TLDs such as .uk, .ru and .cn (though some of those, like Tuvalu's .tv, have become.................
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