RE 60: Bajaj Auto unveils first four-wheeler; plans to target over 5 mn 3-wheeler

The annual World Economic Forum ( WEF) summit at Davos may be a 'must attend' event on the calendars of global corporate leaders, but to Rajiv Bajaj, the managing director of Bajaj Auto Ltd (BAL), it is the where half of the world's problems start.
"I have not been to Davos but if I can be candid, I think half of the problems start from World Economic Forum,"
He was responding to a query if he would like to showcase BAL's first four-wheeler, RE60 that is aimed at providing an alternative to 3-wheeler customers, at the gathering of the world's top honchos at the ski resort.
"As a marketing position, we are an anti-car company. Our core customers will be the ones who are the user of three wheelers," he said.............
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