Web site traffic was initially viewed as an all-important metric for
gauging success on the Web. This assumption was due in part to the lack
of other business metrics to explain the .com phenomenon. Now much of
the focus has shifted back to profitability, and Web site traffic is
only part of the equation. A recent example of what not to do would be
Target's introduction of a low-priced Missoni collection. The site
attracted so much traffic that Target.com was swamped for several hours
on Sept. 13, 2011, leading would-be shoppers to face a cute but
frustrating site-down page.
Some might argue that having so much
traffic that the website went down was actually good for business.
Two-part series on website scaling, Its exploring what it means and how
to accomplish it. Part 1 discusses the metrics that apply to all
websites, clarifies the true meaning of a "concurrent user," and covers
the measures you can take to reach full scalability by defining
performance-testing basics.................
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