Google, one of the biggest advertising companies in the world, has finally embraced advertising for itself.
The search giant made its first push into advertising with a Super Bowl ad in 2010 about a young couple falling in love. But through last year it began a more focused national television campaign, as well as taking on other efforts, like hosting Google-themed conferences in an effort to represent its online brand in the offline world.
"This past year has really been a remarkable transformation for Google," said Peter Daboll, chief executive of Ace Metrix, a firm that evaluates................
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The search giant made its first push into advertising with a Super Bowl ad in 2010 about a young couple falling in love. But through last year it began a more focused national television campaign, as well as taking on other efforts, like hosting Google-themed conferences in an effort to represent its online brand in the offline world.
"This past year has really been a remarkable transformation for Google," said Peter Daboll, chief executive of Ace Metrix, a firm that evaluates................
Read Full Article Here
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