Twitter, which has made generating ad revenue one of its priorities, has acquired AdGrok, a company whose software is designed to simplify the creation and management of campaigns using Google’s AdWords search advertising service.
As of Tuesday AdGrok has stopped accepting new customers. It will shut down its AdWords management business and wipe out its servers by June 30, focusing entirely on enhancing Twitter’s online advertising technology.“On June 30th, we will also unlink all customers from the AdGrok Google accounts and securely delete our databases. Performance data and campaign structures from AdGrok customers will not be shared with Twitter,” the company wrote in a blog post.
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